The politics of political messaging

Nowadays you’re basically compelled to micro-target your message. That means, for example, you have figure out what demographic you’re trying to reach and then you must figure out which media is the best way to reach that demographic.

Prime Minister Justin Trudeau has more credibility when talking about an issue like the environment than he has when talking about an issue like national security.The Hill Times photograph by Andrew Meade

Opinion

BY GERRY NICHOLLS

January 15, 2018

OAKVILLE, ONT.—If I were asked to give quick advice on how to create an effective political message, I’d say make it concise, make it direct and make it easy to understand. Of course, the problem with offering “quick advice” is it usually oversimplifies the process. In fact, coming up with...

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