PCO’s innovation unit nudging more women to join the military

The Impact and Innovation Unit is using behavioural science to understand Canadians by focusing on the end goal instead of the process.

Rodney Ghali, assistant secretary to the cabinet, left, and Elizabeth Hardy, senior lead of behavioural insights, at the Impact and Innovation Unit, pictured on Dec. 8, say the unit is helping the government deliver more citizen-centric policy. The Hill Times photograph by Andrew Meade

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BY EMILY HAWS

December 13, 2017

Young women are not sure they can successfully complete basic training when they consider a career in the Canadian Armed Forces, and think they are committing for life, says Elizabeth Hardy. But neither of these are true, she said, when in reality nine out of 10 women pass basic training, and many ...

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