Rumpled shirts mean rumpled imagery

This new Conservative Party ad looks like it was produced by someone running to be mayor of South Porcupine, Ont., not someone seeking to be prime minister of Canada.

Conservative leader Andrew Scheer pictured in a new television ad. The strategy is that if Canadians eventually grow tired of Justin Trudeau’s exciting sizzle, they will happily embrace Scheer’s brand of non-threatening, inoffensive, rumpled-shirt-wearing boringness. Okay fine, but here’s the problem with that strategy: voters don’t want average people running the country; they want strong leaders, writes Gerry Nicholls.Photograph courtesy of Conservative Party of Canada

Opinion

BY GERRY NICHOLLS

November 27, 2017

OAKVILLE, ONT.—“I hate it.” Those were the exact words I uttered immediately after viewing the latest Conservative Party TV ad, an ad which is supposed to showcase its leader, Andrew Scheer.

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