Liberals can’t handle the truth

Had the Liberals better anticipated and prepared for possible public perceptions, they could have avoided this mess from the outset.

Prime Minister Justin Trudeau's recent ill-fated efforts to sell his controversial tax reform plan provides a textbook example as to how a communication strategy which fails to consider public perceptions can quickly become entangled in a web of competing narratives, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Opinion

BY GERRY NICHOLLS

October 23, 2017

OAKVILLE, ONT.—One of the most basic rules in politics is that the perception of truth always trumps the actual truth. Ignore that rule when plotting a communication strategy and you’re just asking for trouble. What kind of trouble? Well, Prime Minister Justin Trudeau’s recent ill-fated eff...

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