Scheer uses subtle image tactics to convince voters he’d be great PM

Subliminal messages triggered by nonsensical things do play a part in how people rate their leaders.

Andrew Scheer with his children at the Conservative leadership convention in May. Gerry Nicholls writes that the Conservatives are trying to make voters believe that by being a good father, Scheer would make a good prime minister. The Hill Times photograph by Jake Wright

Opinion

BY GERRY NICHOLLS

August 21, 2017

OAKVILLE, ONT.—The Conservative Party of Canada really wants to make it clear to Canadians that its new leader, Andrew Scheer, is a father to lots of adorable young children and is a husband to a lovely and supportive wife. Or to put it another way, the party’s “branding” message for the pa...

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