Trudeau’s atypical media exposure pushed by ‘most image-conscious PMO in Canadian history’

'We're very focused on reaching Canadians through a variety of different mediums,' says PMO's Kate Purchase.

Prime Minister Justin Trudeau has graced international magazine covers, including Rolling Stone and Sky magazine, and was pictured with his wife, Sophie Grégoire-Trudeau in the pages of Vogue. It's all part of the government's image-conscious media strategy. Mr. Trudeau's cover feature for Sky magazine, for example, was aimed at promoting Canadian business, says Ian Capstick.Photographs courtesy of Rolling Stone, Vogue, and Delta Airline's Twitter

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BY LAURA RYCKEWAERT

August 14, 2017

From Rolling Stone magazine to CBS Sports, Prime Minister Justin Trudeau makes a point of engaging beyond the usual media suspects covering Canadian politics, and it’s all part of a media strategy of what is considered the most image-conscious, communications-driven Prime Minister's Offic...

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