Liberals pressing the personality advantage

The Liberals are strategically using Justin Trudeau’s popularity to advance their political goals.

The Liberals have been airdropping Prime Minister Justin Trudeau into just about every federal by-election race in the country, (sometimes also in provincial ones) where he holds highly-publicized campaign-style partisan rallies, including in ridings where the Liberals have little chance of winning.The Hill Times photograph by Andrew Meade

Opinion

BY GERRY NICHOLLS

May 15, 2017

OAKVILLE, ONT.—If I had to sum up the Liberal government’s communication strategy in just five words, I’d say, “Trudeau, Trudeau and more Trudeau.” My point being, of course, that Prime Minister Justin Trudeau is by far the Liberal government’s most valuable public relations asset. In ...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy