Don’t let the media dictate strategy

A strategist has to accept the fact that media pundits will most likely detest and publicly berate his or her tactics, especially if those tactics involve the use of so-called 'negative ads.'

The B.C. Liberals, led by Christy Clark, didn’t seem to care much about the media’s opinion in the 2013 provincial election and basically sunk the NDP with relentless and highly effective attacks, writes Gerry Nicholls. Ms. Clark was defeated in her riding, but was re-elected in a subsequent byelection. The Hill Times photograph by Sam Garcia

Opinion

BY GERRY NICHOLLS

April 24, 2017

OAKVILLE, ONT.—A political strategist has to learn how to deal with hate. Or more specifically, a strategist has to accept the fact that media pundits will most likely detest and publicly berate his or her tactics, especially if those tactics involve the use of so-called “negative ads." Indeed...

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