Trump’s words come back to haunt him
Campaigns may not matter any more. Donald Trump has proven that. But words? Words matter. He’s proven that, too.
TORONTO—Campaigns matter.
That’s a long-time conceit of political consultants, of course. We say it all the time. I even worked at a successful political consulting firm which trademarked the phrase. Campaigns Matter™.
Campaigns matter—along with its corollary, “the only poll that matter...
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