Memo to Kellie Leitch: Don’t copy Donald Trump
Can the same divisive rhetoric Trump employed resonate with more than a sliver of Canadian voters? Far-fetched, at best.

TORONTO—A 2010 Stanford business school study argued that negative product reviews actually increase sales for a company when it is relatively unknown. This is because, the argument goes, any publicity increases product awareness (although negative reviews for well-known products have the opposite...
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