Trump’s lesson for corporate communicators

If corporations want to engage in non-commercial communications they need to make sure it will benefit their bottom line. After all, there really is nothing wrong with making a profit.

If nothing else, the recent U.S. presidential contest should offer an important lesson to president-elect Donald Trump’s corporate brethren, writes Gerry Nicholls. Photograph screen capture of CNN

Opinion

BY GERRY NICHOLLS

November 14, 2016

OAKVILLE, ONT.—If nothing else, the recent U.S. presidential contest should offer an important lesson to president-elect Donald Trump’s corporate brethren. And that lesson is this: don’t get involved in politics unless you have the proper persuasive communication skills. Trump clearly has th...

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