How to make lobby days more effective

Old-fashioned lobbying uses the number of meetings or number of MPs attending a reception as the measurement of success. That won’t cut it in 2016.
Conservative MP John Barlow speaks to a lobbyist in his Hill office last year.
Lobby days still play an important role in advocacy. However, meeting with 10 or 20 Members of Parliament over a couple of days can waste time, resources, and political capital if it continues to be done in the same old-fashioned style of who-you-know lobbying. Let’s look at a single week as an e...

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