How to make lobby days more effective
Old-fashioned lobbying uses the number of meetings or number of MPs attending a reception as the measurement of success. That won’t cut it in 2016.

Lobby days still play an important role in advocacy. However, meeting with 10 or 20 Members of Parliament over a couple of days can waste time, resources, and political capital if it continues to be done in the same old-fashioned style of who-you-know lobbying.
Let’s look at a single week as an e...
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