Forget the steak, focus on the sizzle

To offset any backlash, the Liberals may have to tone down the glitz and focus on getting Trudeau endorsed by Fields and Streams magazine instead of GQ.

Prime Minister Justin Trudeau pictured working out at Gleason's Gym in New York City on April 21. Gerry Nicholls Mr. Trudeau’s image-building communication strategy can be broken down into a simple three-point formula.PMO Photograph by Adam Scotti

Opinion

BY GERRY NICHOLLS

May 2, 2016

OAKVILLE, ONT.—Anyone out there pondering a career in the exciting world of political communications should first answer the following question which is scientifically designed to test a person’s aptitude for the job. Which of the following two actions would be more likely to improve a politica...

To keep reading, subscribe and become a political insider.

Only $7.76 a week for an annual subscription.

Enjoy unlimited website access and the digital newspaper.

Cancel anytime.

Already a Subscriber?

Get Weekend Point of View Newsletter

A round up of the past weekâ€™s opinion writers and columnists on Saturdays and Sundays.

By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy