How is it possible Conservative brain trust underestimated ‘change’ force in 2015 election?

Harper was seeking to win a fourth consecutive mandate, a feat for which there was no modern precedent at the federal level.
Former prime minister Stephen Harper and the Conservative Party's Election 2015 campaign manager Jenni Byrne. 'The Liberals won because Canadians had an overwhelming desire for change, the extent to which wasn’t fully appreciated until after the campaign had started,' Ms. Byrne wrote in a recent op-ed.

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