Trudeau needs to rebrand Canada, quickly
The challenge is to change Canada’s image, at home and abroad. Modern hewers of Canadian wood are actually designing products for the world.
OTTAWA—Brands are us. Prime Minister Justin Trudeau took a hit from the usual suspects for daring to suggest that Canada is more resourceful than resource-based.
But it is a song he should keep on singing if we are to staunch the bleeding from a slumping loonie and ongoing economic uncertainty....
SPONSORED CONTENT
Get Weekend Point of View Newsletter
A round up of the past week’s opinion writers and columnists on Saturdays and Sundays.
By entering your email address you consent to receive email from The Hill Times containing news, analysis, updates and offers. You may unsubscribe at any time. See our privacy policy
