Twitter new, influential, but political parties not using its fullest potential

Media and political players may be hooked, but the majority of voters are not active Twitter users.

Twitter is a new and influential presence in this campaign to the extent that it captivates newsmakers, has become a news story itself, and political parties use it to engage supporters. But experts are doubtful it will have much effect at the ballot box in converting voters or getting out the vo...

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