Canada needs a branding makeover in global, knowledge-based economy
We must improve the science literacy in our foreign relations and enhance the knowledge and interest of our science community on the importance of statecraft. By better incorporating science diplomacy wisely into Canada's global image, our country will on
Many would agree that the beaver, a traditional national branding symbol, just doesn't quite cut it in a rapidly-changing, highly-mobile, knowledge-based economy. Don't get me wrong, beavers are cute, if you like water rodents. The mascot of our five-cent coin, the beaver symbolizes the amiable i...
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