Lobbying under Prime Minister Mark Carney’s government requires an increased focus on data, opinion data, economics, and return on investment, say lobbyists.
Pascal Chan, vice-president of strategic policy and supply chains at the Canadian Chamber of Commerce and an in-house lobbyist, said that a good lobbyist needs to be trusted, ‘period.’
In the run up to the election, the goal for lobbyists is to educate key decision-makers on their priorities so they can effectively advocate for those interests post-election and hit the ground running, according to GRIC president Hunter Doubt.
Lobbyists anticipate this year’s federal budget could be the last before the next election.
