Canada is missing a golden opportunity to help consumers recognize Canadian products

It’s time to modernize what constitutes ‘Made in Canada’ by adding “Created in Canada” to our lexicon of labels. Let’s identify Canadian firms actively strengthening our economy and creating jobs through the entire product development cycle.

Industry Minister Mélanie Joly. Ottawa already champions Canadians' intellectual property through the CRTC's Canadian content rules for publishing, film, television, and music. It's time to expand that mindset to consumer products and services, recognizing the intellectual capital and creativity that underpin today's economy, writes David Cape. The Hill Times photograph by Andrew Meade

Opinion

BY DAVID CAPE

August 27, 2026

The zeitgeist for Canadian consumers to buy Canadian-made products is still alive and well today. What may have started as a response to United States President Donald Trump's tariffs on foreign goods has arguably evolved into something deeper: identity, pride, and solidarit...

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