Carney’s proactive message strategy

Either, like Mark Carney, you define yourself, or, like Pierre Poilievre, you allow yourself to be defined. Poilievre has lost control of his own narrative, which is a recipe for bad publicity. 
Conservative Leader Pierre Poilievre, left, and Prime Minister Mark Carney. Poilievre has been seemingly unable to assertively and confidently push his own image-building strategy, to communicate in a way that bolsters his branding, writes Gerry Nicholls.

OAKVILLE, ONT.—The adage “any publicity is good publicity” isn’t exactly true—at least when it comes to politics. 

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