NDP branding woes bigger than potential Alberta exit

‘New Democratic Party’ is cumbersome to say and write, and is almost inevitably reduced to an acronym, which presents differently in English and French. A rebrand is in order to help reset public perception.

After Avi Lewis, left, won the federal NDP leadership on March 29, Alberta NDP Leader Naheed Nenshi signalled conversations might be held about changing the provincial party's name.The Hill Times photographs by Andrew Meade

Opinion

BY ALEX MARLAND

April 2, 2026

Soon after the news dropped on March 29 that Avi Lewis was taking charge of the federal New Democratic Party, Alberta NDP Leader Naheed Nenshi signalled that conversations might be held about changing the provincial party's name.

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