Tête-à-tête with TikTokers going viral for their political content this election

With party campaigns largely staying off the platform, micro influencers have filled the vacuum, says social media strategist Harneet Singh.

The Hill Times spoke with four Canadian TikTokers who are talking politics this election: Cole Bennett, left, Jasmin Laine, Elle James, and Sonduren Fanarredha. Photographs courtesy of Cole Bennett, Jasmin Laine, Elle James, and Sonduren Fanarredha

Feature

BY RIDDHI KACHHELA

April 12, 2025

Public perception can play a big role in a general election, and thousands of Canadians are turning to social media influencers to help shape their opinions on party leaders and their platforms. Their videos reach audiences that many mainstream news outlets are missing, and ...

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