Good vibrations: why vibes matter in this election campaign

Social media puts emotion much more front and centre. Unfortunately, for Pierre Poilievre, the vibes surrounding him for the past few weeks have been largely negative.

Liberal Leader Mark Carney, left, and Conservative Leader Pierre Poilievre. Thanks to the emergence of social media platforms, 'vibe politics' is more important than ever, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade, Wikimedia Commons, and illustration by Naomi Wildeboer

Opinion

BY GERRY NICHOLLS

March 31, 2025

OAKVILLE, ONT.—As his federal election campaign gets underway, Conservative Party Leader Pierre Poilievre must worry about more than just Liberal attack ads.

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