The anger versus joy election
What does all this joy-versus-anger stuff teach us? If you’re going to campaign solely on emotion, make sure that it's in sync with the public mood.
OAKVILLE, ONT.—In Bad Boy, his biography of late American political consultant Lee Atwater, author John Brady writes “like the old carnival barker, he (Atwater) needed a hook to get them (voters) into the tent ... simple impressionistic issues that appealed to a...
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