Conservatives’ TV ad tells us a lot

Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a little surprising since the 'book' says if your party is way out front, you should probably stick to positive messaging.

NDP Leader Jagmeet Singh, pictured on the Hill. The Conservatives recently released an attack ad targeting Singh. The Hill Times photograph by Andrew Meade

Opinion

BY GERRY NICHOLLS

August 12, 2024

OAKVILLE, ONT.—The Conservatives just released a TV ad, which even though it’s only 30 seconds long, tells us a lot about their party’s long-term messaging game-plan.

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