Singh’s TikTok problem

The NDP needs to attract younger voters, but it also needs to keep its base happy. Of course, all this seems obvious in hindsight. The fact is texturing a candidate is always a gamble. There’s a thin line between making candidates seem relatable and making them seem frivolous.
NDP Leader Jagmeet Singh, pictured Nov. 12, 2021, on TikTok. The video, which picked up on a popular TikTok trend and showed Mr. Singh eating spaghetti and dancing, had received 212,800 likes, 6143 comments, and more than 3.2 million views.
OAKVILLE, ONT.—This is going to sound strange, but it seems NDP Leader Jagmeet Singh could at least partially blame his loss in the last federal election on a texture problem. Now, let me be quick to say, when I write about “texture” in this context, I’m referring to how a politician’s im...

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