CBC is a critically important Canadian institution, it should step up its game

Canada unequivocally needs a media outlet dedicated to celebrating Canadian cultures in the face of Americanization, globalization, and now digitalization. The CBC’s crucial role in the fabric of Canadian society is why so many people get upset about a brand that many believe has lost its way.

CBC Parliament Hill reporter Catherine Cullen, pictured on March 26, 2020. To be successful, a brand needs to connect emotionally with its audiences so that they prefer it over the alternatives, even when the alternatives otherwise better suit their needs, writes Alex Marland. Screen capture image courtesy of CBC News

Feature

BY ALEX MARLAND

March 30, 2020

ST. JOHN'S, N.L.—During the COVID-19 pandemic the CBC recently shut down local 6 p.m. and 11 p.m. TV newscasts. CBC News executives have their reasons for the decision, just as private broadcasters have reasons for continuing with local TV news. The title of a new book by two veteran professors ha...

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