Marland dissects modern political message control and comes up with a winner

Alex Marland talks about winning the $50,000 Donner Prize for his book, Brand Command: Canadian Politics and Democracy in the Age of Message Control.

Alex Marland, pictured at the Donner Prize last Monday night, said 'while branding and message control have always been part of political image making, their strategic significance has increased markedly with the 24-hour news cycle and social media. The incentives to exercise brand control have therefore not diminished regardless of who is occupying the Prime Minister's Office.'Photograph handout

Feature

BY KATE MALLOY

May 22, 2017

Back on May 23, 2016, Alex Marland told The Hill Times he was cautiously optimistic about his book, Brand Command: Canadian Politics and Democracy in the Age of Message Control, which he described as "a twist" on Donald Savoie’s Governing from the Centre, along with "a...

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