Parsing a brand-centric approach to power

Leading up to the announcement of the winner of the Donner Prize for best public policy book by a Canadian, The Hill Times is excerpting finalists’ work. The winner will be announced May 15 in Toronto and receive $50,000.

'To understand Canadian public sector elites’ communications behaviour in the 21st century is to understand branding,' writes Donner Prize finalist Alex Marland, an associate professor of political science at Memorial University in Newfoundland.Handout photograph

Feature

BY ALEX MARLAND

May 3, 2017

We lack a focused study of how political communications work in Ottawa. We need a theory for why they create a contagion of pulling everything toward “the centre”—a term with so many different and sinister connotations that in this book it refers to a transcendental concept, usually encapsulat...

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