Authenticity and truth-telling keys to good political speech writing

Former Al Gore speech writer and bestselling author Daniel Pink talks about the art of speech writing and campaigns in crisis mode.

Daniel Pink, a former speech writer to former U.S. vice-president Al Gore, who was in Ottawa last week for a fundraiser, says the atmosphere in Mr. Gore's three-person speech writing shop was so intense it felt like working in an inner-city hospital emergency room.

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