Speed essential in war room, but no substitute for the smart, well-informed and good communicators, says Kinsella

There are two kinds of people in the war room: the brainiacs, or, the 'oppo' people and 'the crazy, kind of cowboy writer-types.'

Think about working for more than a month straight, 16 hours a day, getting very little sleep, eating crappy food and living on adrenaline. That's a taste of what it's like to work inside the daily grind of a federal political election war room.

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