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‘Like a nuclear secret,’ public polls only scratch surface of what political campaign teams know

By Derek Abma      

Polling and political insiders say there’s a level of depth in polling and research done by political parties that never gets seen by the general public.

Those working for Donald Trump and Hillary Clinton might not have been as shocked as the rest of us at last month's election results, given the type of data they likely had at their disposal. Photographs by Gage Skidmore

The victory of Donald Trump in last month’s U.S. presidential election shocked many, even media people who had been closely following the race. Yet, it’s quite likely the results weren’t as surprising to those directly involved with each of the main candidates’ campaigns.

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